Millennials are more interested in experiences than things, so it’s easy to see why the hospitality industry is focusing on public areas.

The Global Business Travel Association tells us that Millennials are twice as likely to travel for business as the Baby Boomer generation. So, if you combine needs with preferences, it’s easy to see why the hospitality industry is moving away from a focus on the hotel room and placing it on public areas such as the lobby.

A guest enjoys a heated stone massage or a morning meditation class – and then what? The journey’s been disconnected. Time to weave and assemble into a seamless adventure.

Health is not a binary condition. It’s a journey with physical, mental, and spiritual elements. As in the case of any immersive journey, no one wants to be disconnected from it – especially when they’re on vacation.

It’s why the hospitality industry is moving toward offering deeper and longer immersive stories for guests. They’ve heard the grumbles. Sure, a guest enjoys a heated stone massage or a morning meditation class but then what?

Eco-friendly can mean different things to different hotel guests. The challenge, then, is for the industry to find ways to meet the demands of sense and sensibility in design material.

Eco-friendly can mean different things to different hotel guests. For many, it means becoming more energy efficient. For others, it means cutting down on waste created by single bars of soap used once in the bathroom and discarded or saving on water usage by passing on having the towels changed daily, which can result in a 17 percent savings. The eco-sensitive trend is going both big and small. Some forward-thinking hotels have even begun to serve drinks without straws to cut back on this environmental concern.