The Pantone Pantry by Tribute Portfolio tour demonstrates a significant commitment to design by one of the hospitality industry’s biggest players.
When Pantone needed a place to debut its 2019 color of the year, it was only natural that it would gravitate to Art Basel, an annual art festival in Miami Beach that has a global reputation for celebrating established and emerging works of modern and contemporary art.
After all, the Pantone 2019 Color of the Year is Living Coral, which Pantone has described as a mixture of orange and pink – two colors closely associated with Miami Beach.
What seemed less obvious at the time was Pantone’s decision to partner with Marriott International’s Tribute Portfolio to promote the color with a whimsical pop-up exhibit at the Royal Palm South Beach during the art festival last December.
The event kicked off a series of exhibits that will pop up at Tribute Portfolio hotels this year via the “Pantone Pantry by Tribute Portfolio” tour. The sponsors say each pop-up will be designed “to reflect the character and personality of its host city and designed to take guests on a whimsical journey of character, color, and captivating design as it travels.”
What’s behind the Marriott-Pantone collaboration?
Pantone is all about color. The Marriott Tribute Portfolio focuses on “creating spaces that bring people together and experiences that connect you to the surrounding community.” The pop-up exhibit in Miami Beach was designed to celebrate “the power of color and the joyful pursuit of travel to inspire creativity, ignite imaginations and connect communities.”
It reminds us of how the human mind can use color and odors to catalog our experiences for later recall. Think of the crystal clear waters of Cancun, the lush green palisades of Hawaii, the white-washed homes of Greece and Arequipa, the pastels of Miami Beach’s art deco hotels or bright primary colors of the Caribbean.
“Like travel, color enhances and influences the way we experience the world,” said Laurie Pressman, a vice president with the Pantone Color Institute. “Linked to tactility and human connection, Pantone 16-1546 Living Coral is a warm and welcoming shade that fosters immersive experiences and encourages playful expression; so it made perfect sense that we collaborate with Tribute Portfolio, a brand that shines a light on the individualized and personalized spirit of all its characterful hotels, to create a unique way to experience color and bring Pantone 16-1546 Living Coral to life.”
To express the connection between color and travel at Art Basel, Pantone and Tribute Portfolio brought together the talents of pop art illustrator Gabriel Alcala and the musical group LSD – featuring British musician Labrinth, Australian singer Sia and American music producer Diplo. The artists collaborated on an immersive multimedia experience in a shed-sized pop-up outside the hotel designed by interior designer Athena Calderone.
The exhibit was crafted to express the flavors, cultures, food, architecture, and design one encounters while traveling, said Calderone. It featured a pantry that opened to a hotel guest room, where a multimedia experience created by LSD and Gabriel Alcala was projected on a wall. You can see more photos of the pop-up in this article by Design-Milk.com.
Taking it on the road
Since December, Tribute Portfolio has hosted a second Pantone Pantry pop-up at the Alida, which it opened in October 2018 in Savannah, Georgia. That pop-up celebrated Pantone’s Peachskin color (14-1907), which Pantone Color Institute describes as “a dusty peachy pink hue whose inherent soft and subtle warmth invites you down a path of creative and unexpected combinations.”
The pop-ups will continue to appear at other Tribute Portfolio properties – 28 and growing – throughout 2019. In March, one will rise in the Netherlands at the Slaak Rotterdam a 74-room boutique hotel housed in a building that housed the presses for the Het Vrije Volk newspaper in the 1950s.
Chicago’s Hotel Zachery will showcase Pantone Bronze Green (18-0317), which “draws you near and inspires communal connections.” That seems appropriate given that the hotel is named after Zachary Taylor Davis, the native Chicagoan who designed Wrigley Field, which is just steps away from the hotel.
A pop-up will grace the grounds of The Guild, which is scheduled to open this spring in a historic building that once housed the San Diego YMCA. Marriott renovated the building to create the authentic urban experience of San Diego’s Gaslamp District. Color schemes throughout the boutique hotel pair with Pantone Pink Salt (13-1511), a shade that, “illustrates our desire for authenticity and continued need for compassion.”
The Pantone/Tribute Portfolio collaboration is another example of why Beachwood Custom loves working with boutique hotel designers. They reflect a significant commitment to using design to create fun, authentic experiences that get our juices flowing and – more importantly – make travel fun.