Hotel design, utility, and furniture trends for the future of hospitality.
The transportation industry isn’t the only one affected by the growth of the sharing economy. The hospitality industry has been also tasked with reevaluating their guest experience while adding new services to further build brand loyalty. In today’s world, guests want authenticity, personalization, and on-demand options with their travel experience. And the growth of industry disruptors is affording them those options, thus forcing industry leaders to seek products and services outside of their traditional offerings. From reimaging public spaces, customized in-room experiences, and authentic branding, new advancements in the hospitality industry have led to emerging trends that will look to evolve past 2017.
Mobile check-in and bookings
This isn’t a new service, but one that is quickly evolving into an industry standard. As technology has advanced, mobile check-ins has become more widely used and is sought after in adding to the guest experience. Most of the big hotel brands have invested heavily in streamlining and simplifying the check-in process for guests right from their phone, allowing guests to receive automatic notifications when their room is ready and skip the lines. The key to improving the customer experience is speed and convenience – and mobile check-ins allow for both. It will be interesting to see what else you will be able to do from your hotel’s mobile app in the next few years.
Customized in-room experiences
Hotels are continuing to make large investments in beacon technologies, messaging capabilities, in-room entertainment, and other smart hotel concepts. The Wynn Las Vegas has set the stage for what’s to come, ensuring each and every hotel room has its own Amazon Echo speaker. Smartphones, tablets, and wearables aren’t just for consumer use, as businesses begin to strategize how to leverage these new technologies in the hospitality industry. Businesses are taking advantage of the opportunities that now exist to provide easy and convenient two-way communications with their customers. This is what a guest is looking for; technology tailored to their needs – whether its on-demand streaming services, fast Internet, smart mirrors, or in-room tablets. Guests want the luxuries they can get at home, and then some. And this is only the beginning. The future hotel will know each guest’s taste and preferences and will have the technology to leverage it.
With strangers. It’s a thing people have come to prefer. Though it’s not likely we’ll see pod hotels and co-living spaces flooding the hotel scene this year, the opportunities for collaboration and community – which proponents of “co-living” seek – will not disappear either. Hilton Worldwide announced last year that it was considering developing an “urban Microtel” concept in the near future. Home shares like Airbnb and HomeAway set the tone and proved they had successful models, therefore we should expect to see more emphasis in communal areas and spaces that bring people together.
Today’s hotel guest is placing less of an emphasis on 1,000-count Egyptian cotton and more on lean luxury. They don’t want extravagance, but they don’t want minimalist either. Instead, lean luxury offers a more authentic and comfortable experience for hotel guests. It’s not the duvet or the caviar; it’s the customized service. It’s the personal greeting when you arrive, your favorite snack waiting in your room, and the unique craftsmanship in the furniture and finish. It’s authenticity, it’s convenience, and it’s personal.