Being unique from room to room could be the way to stand out to your guests.
There’s no place like home, and the figures prove it. The mass appeal of home-based Airbnb has seen their value soar to $31 billion, almost double that of legendary hotelier The Hilton. What is the secret behind such staggering success?
There are several factors. People are naturally drawn to reasonable accommodation rates – an Airbnb affiliate need only charge a $10 rental fee to qualify. Location is another great definer of hotel success, and Airbnb rules the roost in that regard. Arguably the most important factor is the blurring of the line between hotel and home.
While the major hotel chains pride themselves on a particular aesthetic that is very much “them,” Airbnb offers something more personal. As such, a personalized experience is a result. It’s an experience that has resonated with profound positivity among consumers and is one all hotels could take a lesson from.
The trend toward uniqueness
A look at the top two trends in this list shows that guests are looking for a home away from home. Matching décor across every room is detracting from a one-of-a-kind hotel experience.
What makes a hotel space unique? From a business standpoint, this means offering amenities your competitors don’t. From a decorative standpoint, this involves every aspect of the room combining to create a cohesive and coordinated aesthetic that’s different from the room across the hall.
Styling a modern space
When it comes to styling a room, there are a variety of styles and approaches. From the sparse to the scenic, features that occur frequently are bold colors, wall art, and natural flourishes like wood and plants. If these looks are hot for homes, then hotels looking to evoke a feeling of the home should take note.
The use of bright, bold colors is an important factor in breaking out of the cookie-cutter, "beige is safe" mode. People decorate their homes with a sense of self. Art is notoriously subjective, but that’s no reason not to experiment with wall features.
Furniture arrangements (and rearrangements)
More colors, more textures, and eclectic décor are at the vanguard of this year’s domestic aesthetic. Furniture should be comfortable, natural (think wood again), and have no set form.
Once you have the furniture in place, think again. Rearranging chairs and other furniture gives you mastery of space to create expansiveness or coziness in your hotel room design. This is a powerful way to make a room individual. Even if five rooms all had the same furniture, their floor arrangement could easily create five distinct spaces.
Technology can be positively personal
Far from being cold and inhuman, technology has become a vibrant and integrated part of most people’s lives. If your hotel space provides a laptop or other device for guests to connect with friends, family, or the world at large, you can furnish them with a sense of self and home no matter where they are.
If you can’t provide a device in every room, consider a communal lobby space with a nest of computers. It provides the same connection to what guests personally want to view while also creating a social area where people can be together, alone.
The benefits of biophilic design
Many people decorate their homes with plants and flowers to lift their spirits, energize their health, and provide an interior connection to the natural world. The modern workspace has been quick to capitalize on the benefits. Home-based hotel design can promote this inclusivity through biophilic design: the art of natural decorating which emphasizes life and healing.
Rooms don’t need to be overabundant mini-ecosystems. Plants can be by the bedside, flourishing in a corner or hung from a ceiling. Wooden features of any kind always add a tangible sense of nature. Guests respond so positively that they’re more likely to spend increased time in a biophilic lobby, let alone their own eco-conscious room.
The Beachwood Custom team has been immersed in the hospitality industry since 1992 with a range of experience including design, purchasing, manufacturing, and installation – the art of opening a hotel. If you’d like to get in touch with us, we’d be happy to hear from you.